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Date: 24 April 2012
Fee: £120 + VAT
Lecturers: Louise Brooks, Bake London
Deborah Morton-Dare, Faculty-One Ltd
Marcia Tucker, Faculty-One Ltd
This workshop will equip you with the essential skills in three key areas – Finance, Marketing, Presentation and Communications – Skills all business people must have to ensure their business succeeds.
Session One: Critical Financial Skills
Do you have the financial understanding and skills which mean the difference between success and failure? Many businesses failing today or not achieving their full potential could have a very different outcome if the management understand a few key financial concepts.
Making profit is not good enough
· Understand the difference between profits and cash – the commonest cause of failure is lack of cash, not lack of sales or profits. Indeed success can be a cause of lack of cash.
· Understand the interaction of profits/cashflow/funding in the success of your business
· Understand financial jargon and the important messages to get from your accounts/accountant what questions should you be asking and why?
Management reporting within the business –
· Does yours drive the implementation of your strategy and the success of your business? Or is it just an exercise for the accountants?
· Do you clearly identify your KPI’s and report on whether you have succeeded in achieving them
· Does your reporting cause you to make decisions and take action?
· Is it just an historic exercise or is it an essential tool in the future success of your business?
Session 2 - Selling Your Business and You.
Like the majority of businesses many hours are spent getting people to buy your products and services.
· Are you the best advert for your business? When investors and customers make decisions they choose to invest in the person as well as the business.
· Are you making the right impression each and every time you meet investors and clients? Are you confident in your ability to sell yourself and so sell your business and services?
Remember it is not what you say it is how you say it. Your body language, tone and posture all play apart in how your message is heard by the person you are communicating with.
This session will help you understand how you can sell yourself and communicate more effectively to your customers.
· You will understand the importance of positive body language.
· You will create and practise your individual message so you can speak about your business with passion and enthusiasm – ready for that next networking session and business meeting.
Session 3: Marketing Your Business
Many businesses know they need to market their business and how important it is. How do you know that you are using the best marketing tools and strategies to promote your business services?
- How do you let your customers know about you and your services?
- Are your customers shouting about the service you deliver?
- Are you delivering the objectives of your marketing plan?
- Confused by social media & how to make it effective for your business?
This session will:
Explain the importance of having a working marketing plan and how to implement it effectively.
Identifying the target customers clearly to focus on ROI. How to choose the right market for you and your individual service.
Explore new ways to market your business and get others to market you – You will be shown the benefits of Twitter, Linkedin and Facebook.
One day course - 09.30 - 17.00
Scheduled Course Date
24 April 2012
Read what some of our clients say about our training:
Deborah explained the subject really well and it was easy to understand and make sense of. (Financial Awareness) PNB (UK) Ltd
This course was at the right pace and everything was explained thoroughly. (Understanding Company Accounts) Mercedes Benz Financial Services.
The day was very beneficial to me in gaining confidence in this subject. Obviously a major part of my job role is going out and speaking to customers face to face, I believe that the skills I have learned on this course can be transferred in to my day to day role when out with clients. (Presentation Skills) Barclays Corporate.
Excellent! She was expressive and knows how to explain things well. (Presentation Skills) Chile Copper Ltd
Very knowledgeable on the subject and helped me apply course material to my own situation. (PAYE Compliance for those with overall payroll responsibility) AET UK Ltd.
It was evident Gwen was very knowledgeable on the topic and presented this effectively. (VAT for accounts payable and purchase ledger staff) TGI Fridays.
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